New era dawns at Old Trafford

Erik ten Hag ushers in new begining on the field while Richard Arnold the former head of commercial operations who took charge as CEO (from embattled Ed Woodward) in February does the same off field. Not just six players who came to the end of their contracts but also director of football negotiations, chief scout, global head of scouting, etc and appointed a deputy director of football in a club wide restructuring. In a positive development the new CEO has created an advisory group that includes Sir Alex Ferguson, David Gill and 'Captain Marvel' Bryan Robson along with John Murthough. Club has even moved ahead with its plans for  'Fan Advisory Group' and 'Fan Share Scheme' that it initally announced in June, 2021 to win the fans back after the disastrous courting of European Super league. One crucial appointment missed was the head of recruitment which has severely impacted the most anticipated transfer window into a damp squib.

Despite Cristiano Ronaldo's return the club chose to write-off last season by appointing an interim manager Ralf Rangnick to replace the sacked Ole Gunnar Solskjaer. This is the main reason why fans have sympathy with the Portuguese star. To make up for that mess and loss of so many players on a free transfer, fans were anticipating both quality and quantity of incoming players. Erik ten Hag's voice on the field at Ajax the Argentine Lisandro Martinez, Christian Eriksen on a free transfer and young left-back Tyrell Malacia are the only three new recruits. Club remain in pursuit of Frenkie de Jong presently of Barcelona after agreeing on a 75 million deal but the player is refusing to accept as he is owed deferred wages of around 17 million. A striker, right back and another midfielder are three area's club are yet to firm up an offer. Although striker appears to the most glaring gap due to unavailability of Mason Greenwood and Ronaldo's eagerness to play in Champions' League the lack of midfield options might deter the club from finishing off teams especially in away destinations. 

Erik ten Hag preparations for the new seaon began with a bang, a 4-0 win over Liverpool in Bangkok and followed by 4-1 win over Melbourne Victory, a 3-1 win over Crystal Palace and 2-2 draw with Aston Villa. However in the more serious matches United lost 0-1 to Atletico Madrid in Oslo and drew 1-1 with Rayo Vallecano at Old Trafford last week. Aside from these results several changes to the playing style was observed. Erik ten Hag was repeatedly heard shouting at players if they did any mistakes, five a sides were punished physically for letting a goal, all players are now required to eat together, more sessions on one-touch passes under tight spaces, Sancho and Dalot appear to develop an understanding on the right wing, Zidane Iqbal, Charlie Savage, Ethan Laird, Alejandro Garnacho all played well on tour. ETH has added Kevin Keij from Ajax as performance analyst and Benni McCarthy only South African to have won Champions' League while at Porto under Jose Mourinho to the coaching staff. ETH has retained Harry Maquire as captain dispelling all rumours about squad unrest. Phil Jones is by the way still registered as a player with Manchester United!

With net spend of 70 million on Martinez and Malacia it is the lowest after appointing a new manager at United except that of David Moyes who was given just one signing of Fellaini. How have Arnold and Murtough prepared to handle the hicupps especially after transfer window closes? Ferguson used to famously say that its a crisis if Manchester United loses two matches in a row. How will online fan trolls, media scutiny be managed by the new management team? Murtough, Arnold and Ferguson might talk to media after 3rd, 6th and 9th defeat of the season while ETH only talks about winning the next match. 16 matches to be played before first winter World Cup in Qatar including tough October against City, Spurs, Chelsea and 22 matches after. Blooding of FA Youth Cup winning players might induce patience from fans longing for silverwere since Stockholm, 2017 against Ajax side led by Erik ten Hag!

First signs of issues ETH has to handle aside from coaching occured in friendly game against Rayo when Ronaldo and few others left the stadium after being substituted at half-time. ETH later spoke with Dutch media outlet Viaplay describing this behaviour as "unacceptable". Earlier Ronaldo who had skipped the Asia-Australia-Norway tour for family reasons had posted on social media that he would be playing against Rayo "Sunday, the king plays". ETH might be forced to play Ronaldo for the 1st game of the season against Brighton as in-form striker Anthony Martial suffered a recurring hamstring injury. Fans though have already earmarked Alejandro Garnacho as the breakout player of the season. But who would United replace Ronaldo with at such late notice? Rashford to score more than 20 goals, yes. First the team needs to ensure 0-4 humiliation in last game against Brighton will not be repeated.

Manchester United exceeded the target yet again for commercial operations by two-fold before the start of the new season thanks to Ronaldo wanting out and being involved in fund raising of Barcelona for interest in Frenkie de Jong. Guessed it right the social media hype. Are United being played by Barcelona to garner investors as they seek to come out of economic collapse which made them sell Messi last season? ETH has identified FDJ as his main summer target as per reports from many credible journalists who track Manchester United. Chelsea who offer Champions' League football enter the fray for both Ronaldo and FDJ. Implications if United were to lose out, disastrous to be in this position in the first place. Due to lack of recruitment specialist the last word is yet to be written on this one. Till then its going to McFred in midfield. Unpardonable!

Erik ten Hag recently said "to win in a certain way, being proactive, brave and with adventure. This is also what belongs to the culture of Man United." Aye. Aye.

New United kit is smashing by the way, credit where its due.

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